One of my favorite things about the internet is that I can have conversations with friends who aren’t quite within driving distance whether they’re in a different state or another country. What’s even better is that thanks to things like webcams and Skype, I can even see all of their beautiful faces. For Event Blossom, the internet means we get to work with people from all over the world. Although time differences may delay responses, it’s pretty amazing that we can send a message to the other side of the planet and have it waiting for someone to read it when they get into the office. So, I used this incredible internet tool to connect with one of our wonderful international customers. Here’s another “Quick Q+A” brought to you by some of our Australian friends at:
How did Pink Frosting begin?
Our online shop was launched in December 2006 by our founder and amazing mother of two Kathryn Porritt. Kathryn is passionate about entertaining and wanted to provide a space were others could share this passion and find all the gorgeous goodies they need celebrate in style. Pink Frosting has quickly grown to be one of the most trusted online shops in Australia, with over 120,000 customers and now employing more than 20 amazing Aussies. Kathryn has now gone on to publish “The Party Book” a comprehensive guide filled with tips and ideas for your next celebration.
What are some popular trends/themes in Australia?
For weddings, brides are simplifying and focusing on quality rather than quantity, especially when it comes to the guest list. So while the average cost of a wedding hasn’t changed, couples are focusing on providing their close friends and family with a truly memorable evening. Outdoor weddings with magical displays of lanterns hanging from the sky are very popular with vintage wedding themes. And many couples are ditching the traditional wedding cake in favour of dessert buffets, individual wedding cupcakes or scrumptious macaron towers.
If there is one thing every party needs, what would it be?
Pink Frosting! Our philosophy has always been that everyone can create party magic – all they need is a little creativity, some planning and a great big smile. Having the support of a comprehensive website that offers planning ideas, inspiration and a beautiful range of supplies like www.pinkfrosting.com.au makes creating party magic oh so easy!
What words of wisdom would you offer to customers who aren’t sure what kind of favors they want?
If you are stuck on what to give as a favour the best place to start is you! Favours should be a reflection of you for your guests to remember. Think about your hobbies and interests and how you can share this. We are big on creating events with personality – so personalised and meaningful favours are the best place to start. Are you a pair of beach goers (lots of Aussies certainly are) – then why not give personalised sunscreen to your guests? Are you foodies who spend your weekends cooking up a storm in the kitchen? Bottle some of your favourite home-made jam or make your favourite miniature pies to everyone to take home – packaged in a beautiful box with a personalised tag.
What are your favorite Event Blossom products and why?
The Pink Frosting team favourite has to be the range of personalised candy whether it be jars, bean packs or lollipops. These are so versatile and can be personalised to suit any theme or colour scheme, not to mention they are oh so yummy.
I’d like to give a special Thank You to Amanda over at Pink Frosting for taking the time to answer these questions — I definitely enjoyed reading the responses! I know some members of the Event Blossom Team got the opportunity to meet Kathryn at the 2012 National Stationery Show in NYC and had wonderful things to say. I was so excited to have a chance to connect with and get to know one of our international retailers.
As always, any Event Blossom retailers out there interested in being a part of our Quick Q+A’s please feel free to contact me at the email address below.
Kim
kim@eventblossom.com